When it comes to Search Engine Optimization or SEO,many people roll their eyes over, they think it's too technical.  Yes, I admit, there are some technical aspects to Search Engine Optimization.  That's what they have webmasters for.  However, if you are a Small Business Owner and you want to increase traffic that converts into sales to your website, it's important for you to understand the basic fundamentals of SEO.  

The way Nina Online! works with you is a 5 part system. SEO can be quite time consuming, however, the time put in is well worth the reward; Increased Sales!    Master Your SEO in 5 easy steps:

Step 1.  Website Analysis

This is where we review your website and see what is causing it not to be crawled by the Search Engine Spiders.   We will make sure you have the  "Right " Keywords that are attracting your ideal clients.

Step 2. Rewrite Content with Seo Keywords

Once the analysis is in place and we have the " Right" Keywords, by conducting Keyword Research.  It is time to strategically place the Keywords in  prominent positions on your website.  And we will rewrite any existing content that needs to be keyword rich.  In addition to have those money making keywords,the content also has to be compelling enough to intrigue the reader to take action.   When your prospects take the specific action you want them to take it leads to increased sales. 

Step 3. Submit to Directories/Link Building

Now that you have your proper Keywords in place & you have compelling copy and informative content, it's time to start submitting to Directories.   You can find Directories that are Niche specific.  For example, let's say you were an acupuncturist, the perfect place to submit your website link to would be www.altmd.com.  However, for starters you can start by submitting your site to local directories like Google Local or Yelp.com. 

Please note there are  many companies out there that offer Directory Submission that doesn't hold any weight.  It's crucial for Local Businesses to get listed in local directories and niche directories related to their industry. 

Submitting to Directories is  the first step to a Link Building Strategy.  A huge part of SEO is  Link Building also known as obtaining high quality backlinks.  Simply put, acquiring links  is like a popularity system.   If you have important sites pointing to yours it shows Google and the other Search Engines that your website is important and this makes the search engines visit your site more frequently.

Step 4. Promote Website

This is where off-page SEO takes place. Off-page SEO are the "sexy tactics" that we all have been raving about for the past few years.  You know like Social Media; Twitter, Facebook & YouTube.  However, Social Media is not the only way to promote your site. There are also SEO Press Releases, Article Marketing,  Blogging, Hosting Teleseminars, Participating in Online Discussion groups and much more.   The rule of thumb; pick 2 that you like the most.  Toss what's not working. Keep what is. And keep striving for continious improvement.  (Always Track & Measure your progress).

Step 5. Maintain

You worked so hard to get to the top.  It would be ashame if you lost it all in the blink of an eye.   That's why you have to maintain your SEO strategy.  It's true that most  Small business are not too savvy about SEO just yet.  However,  in the years to come SEO will be just as ubiquitous as Social Media.  Therefore it's a must that you stay ahead of your competition and the only way to do that is by knowing where you are at.    Maintain your SEO campaign to make sure you are seeing the results that are leading to increased sales and customer loyalty.

SEO is not a one Hit Wonder

It is important to note, SEO is not a one hit wonder.  It takes time to see results. You know like when you're first starting to lose weight, you may lose a pound here or there in the beginning.  However, it takes months to see the actual sculpted body.  That's how SEO works; everyday you are making those little tiny changes, and before you know it- you will have qualified traffic coming to your website, ready and eager to buy from  you.

If you are ready to have qualified traffic that is ready and eager to try out your products and services, I encourage you to click on Seo Starter Package and let Nina Online! make that happen for you. 

P.S.  Check out the cool  Search Engine Tools listed below.